Our research, combined with the findings from studies conducted by the CMO Council, MMA and FEI, and Red Herring, indicate that marketing ROI measurements and processes face major challenges, but ...

A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found that while 94% of organizations track inputs and indicators, only 4% measure ...

Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers ...

Those brands have been advertising via traditional channels for over a century, and they now have a very specific challenge: Even in this, the "Internet Age," very, very few people buy their products ...

Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact "2025 ...

The P+ Measurement boss defined ROI as a financial metric that calculates ... engage in industry conversations, and challenge outdated measurement methods; since PR measurement is not static ...