While there are many qualitative research methods, a common approach involves multiple cycles of meaning making within the data. Investigators tag portions of data with “codes” that either describe ...

There is not one way of defining this term. Therefore, in the spirit of what I have found hermeneutics to mean, I have decided to look not only at several brands of hermeneutics in the field ...

Many social scientists use qualitative analysis in their research, and it is especially ... have their place in the process. That does not mean, however, that it is not a rigorous approach.

This paper seeks to reignite the long dormant debate about the nature and meaning of qualitative analysis and (therefore) the role and value of qualitative research itself. It is stressed that the aim ...

There are two ways to approach business research: the quantitative approach and the qualitative approach. The quantitative approach looks at the market and demographic numbers, while the ...

Erik hurries into the supermarket with a shopping list which Ann, his wife, gave him. His two-year old daughter gives him company and is seated in the trolley. He does not like shopping, but if he ...