Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

The most significant drawback to qualitative textual analysis is practical: the sheer scale, time and cognitive effort required to perform tasks like thematic coding. While no LLM can be expected to ...

Recently qualitative researchers have become interested in ways of capturing and documenting other kinds of data and other dimensions of social life. This course will examine methods for collecting ...

Data collection must be meaningfully tied to strategy." That's precisely what qualitative research does: It makes better use of what you already ... That allows the company to understand the ...

This is a Master’s Level module to develop advanced and specialist knowledge in the fields of both quantitative and qualitative methods. Students will have the opportunity to develop their skills in ...