Data that are non-numeric, such as colors, images and descriptions. Qualitative data are harder to analyze than quantitative data, which are numeric quantities. See qualitative. THIS DEFINITION IS ...

Quantitative analysis uses historical data from a company’s financials ... who uses a combination of quantitative and qualitative analyses in his investment decisions. With the rise of personal ...

Forecasting approaches include qualitative models and quantitative models. Companies use forecasting to help them develop business strategies. Past data is collected and analyzed so that patterns ...