More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising ...

Push helps reach new customers ... So why should others adopt pull marketing tactics? Here are three reasons: 1. It brings the right people into the conversation. You cannot argue with a campaign ...

"Push and Pull: Modeling Mobile App Promotions and Consumer Responses" is published in Quantitative Marketing and Economics. That's in contrast to behavior-based targeting, based on a user's past ...