Schultz emphasised on the need of a transit from a ‘push’ to a ‘pull’ model of marketing communication. Schultz began his presentation by recalling how simple marketing communication was ...

Indeed, Doctors Without Borders has expanded this paradigm to develop drugs to fight tuberculosis, coining a “Push, Pull, and Pool” model. As before, this model would provide RD&D “push ...

What Is the Difference Between Promotional Push Strategies & Promotional Pull Strategies?.... A push-model supply chain is one where projected demand determines what enters the process.

Can information technology companies adapt to a world of so-called "pull" business models where the individual is the center of the universe from "push" systems that are more centralized?