That's where purple shampoo, which is kind of a "toner lite," comes in. Want to learn more and see our experts', editors' and ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

Advertiser: Fantastic Sams Have you heard of or perhaps even used purple shampoo? Should you be using it and why? We're learning more with Fantastic Sams.

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.