In seconds, the algorithm dutifully complied and spit out schematics for a squishy, rectangular, purple, blob-like robot capable of propelling itself forward using odd “legs” and the power of air.

Legendary McDonald’s mascot Grimace has turned into an online sensation and LGBTQ icon after being brought back for an eye-catching ad campaign. Known as Ronald McDonald’s best friend, the ...

To understand the beloved purple blob's surge in popularity, we must trace his history. If your head has been filled with thoughts of Grimace in the past month, you're not alone: McDonald's ...

The news reignited interest in our big, purple, non-dinosaur pal: Is he an amorphous blob? A monster? A taste bud? A milkshake? Here's everything we know about him. "Grimace is from Grimace Island ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

When McDonald’s recently rolled out its Grimace Birthday meal, it probably didn’t expect it would spark a trend of Gen Zers pretending to pass out or be attacked by the purple blob.

The meal features a new limited-edition purple shake, "inspired by Grimace's iconic color and sweetness," McDonald's said in a press release. It also comes with customers' choice of a Big Mac or ...

When he was first introduced in the 1970s, commercials referred to him as the “evil Grimace,” a four-armed purple blob who used his many limbs to abscond with cups of milkshakes, according to ...