The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

The Irish department store is selling a hoodie that looks very similar to the ones by the Australian fashion brand. The Dunnes Stores Puff Print Hooded Sweatshirt has the same style of bubble ...