To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. Section 1: Executive Summary.

The promotional plan is part of the marketing plan. In fact, your marketing plan might have several promotional plans at one time; each with a set of measurable objectives to quantify results.

Example Goals for a Marketing Plan. Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get ...