The Global Programmatic Display Market is valued at approximately USD 62.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 33.21% over the forecast period 2024-2032 ...

Some 85% of respondents say their company is engaging in the buying of programmatic advertising either in-house or via an agency. The most popular channels/formats for programmatic media buying are ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Digiace brings AI-led creative optimisation and programmatic media buying to Indian market in partnership with Southeast Asia ...

Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this ...

This article explores the importance of mastering performance marketing and programmatic media, offering insights on how marketers can effectively leverage these tools for better ad spend efficiency ...

News: InMobi unveils Buyer Hub, an AI-powered self-serve platform enabling curators and brands to streamline mobile ...

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media ...

Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set. Built from the ground ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...