First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

ResponsiveAds, the leader in high-impact responsive creative ad technologies and services for brands, agencies, and ...

Basis Technologies Publishes Digital Ad Spending Report Showing Strategies of Political Marketers Jaime Vasil, group VP of candidates and causes, Basis Technologies “The collision of programmatic and ...

The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising demand for transparency and privacy in media buying, Fiducia, the pioneering programmatic log-level data management platform, has ...

Over the past decade, India’s digital media landscape has undergone significant expansion and evolution. Internet penetration has increased significantly, rising from 14% in 2014 to 52% last ...