Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

It is withdrawn when it becomes unprofitable. The level of sales determines where a product is in its life cycle. This can be illustrated visually on a graph: The life cycle, and how long it takes ...

An extension strategy is usually introduced between the maturity and saturation stages of the product life cycle, before a real decline takes place. The aim is to continue to maintain a steady ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

BC's Philip Landrigan, M.D., and the Minderoo-Monaco Commission on Plastics and Human Health present a sweeping new report showing plastic as a hazard at every stage of its life cycle Philip Landrigan ...