Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

Starbucks' logo change comes about three months after clothing retailer Gap Inc.'s rebranding fiasco. In that incident, the company tweaked the design from its classic, blue-and-white lettering to ...

Starbucks Debuts New Wordless Logo 3/10/2011 SEATTLE -- Coffee giant Starbucks began using its new logo on all cups and many stores this week, the company reported.

When Starbucks announced earlier in January that it would be removing the words "Starbucks Coffee" from its logo and leaving its iconic twin-tailed, long-haired mermaid all by herself, many people ...