When a company introduces a new product, the marketing manager has to decide how to position the product in the marketplace and which pricing strategy to use. The choice depends on many factors ...

Our marketing strategy was extremely aggressive across all ... a category that had been out of reach for most people, particularly the rural consumer. With the combination of a price at Rs 10 and a ...

The marketing strategies are changing even faster than anything else. In the 90’s, it was difficult to make the corporates understand the meaning and classification of rural marketing.