Make it fun to read." What's good advice for writing ad copy also works when writing a marketing speech for a presentation, whether it is to your team, senior management or a client. On the whole ...

Know the goal of the speech. What do you want your audience to think or do? Understand that and craft your presentation with that in mind. As Pallotta points out, many speakers never even ask ...

Which presentation techniques can help you improve your delivery and convince your audience? 1) To Inspire, Start With “Why” not “What” What magic do both the speeches of Martin Luther ...