That was our first product before we built a bidder. I think that’s relevant because that led us to launching Device Connect, a deterministic attribution solution, which we’re launching in a ...

PrecisionID is the controversial ingredient of Precision Market Insights, a stealthy, recently discovered Verizon advertising program. PrecisionID is also known as X-UIDH by IT-types or perma ...

Verizon calls the technology “PrecisionID”, and refers to this “perma-cookie” (a string of many characters) as the Unique Identifier Header (UIDH). Advertising industry reports say that ...