It's not a joke! Watch the newest ad from Poo-Pourri, promoting a real product, created to trap smells in toilet bowls in the video above. They laid it on thick in their last viral ad in September ...

That changed after a fateful family dinner in 2006 during which ... she watches as the first TV commercial for her toilet spray, Poo-Pourri, is being filmed, set to air just a few weeks later ...

Last year, Poo-Pourri debuted its pun-loving brand to the defecating public with the delightfully candid “Girls Don’t Poop.” It capitalized on breaking a long-held ad taboo of actually ...

"I'm living proof that anyone can transform their poo into a pile of cash," the mom of three tells PEOPLE Liz McNeil is an Editor at Large at PEOPLE, where she's worked for over 30 years.