Pinterest Inc. plans to introduce a set of guidelines that influencers must adhere to when they post on the platform, as it attempts to preserve its reputation for a more positive user experience ...

This update will show Pinterest users research-driven information ... Allowing this content to spread through Pinterest’s search results is not in line with enforcing our community guidelines." ...

“Pinterest has long-established, public Community Guidelines that clearly outline what is and isn’t allowed on the platform,” Pinterest spokesperson Ivy Choi said in a statement to The Verge.

Pinterest could not be immediately reached for comment. In a statement to CNBC , the social media platform said it was placing a ban on all vaccination searches until it can find a permanent solution.