The Squishmallow joins a Hello Kitty anniversary Squishmallow that was ... and takes the soft pink color used for My Melody's ...

Sanrio's popular Hello Kitty arrives ... half of the Squishmallow has her wearing what resembles a Lolita dress. This is showcased in a somewhat flowing design with two pink bows, jazzing up ...

In the new Hello Kitty Squishmallow collection ... With her mischievous grin and signature black-and-pink attire, Kuromi is both whimsical and snuggly as a Squishmallow — plus soft enough ...

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...