(This is the criteria that will be used to assign grades) Introduction (gain audience attention and interest, create a context for the speech) 10 points ____ Attention getter to gain audience interest ...

Advice on persuasive language techniques is linked ... trust and emotion combine to make a powerful speech. Short extracts from Kenneth Branagh's dramatisation of the address are included.

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.