Advice on persuasive language techniques is linked ... trust and emotion combine to make a powerful speech. Short extracts from Kenneth Branagh's dramatisation of the address are included.

(This is the criteria that will be used to assign grades) Introduction (gain audience attention and interest, create a context for the speech) 10 points ____ Attention getter to gain audience interest ...

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.