Advice on persuasive language techniques is linked ... trust and emotion combine to make a powerful speech. Short extracts from Kenneth Branagh's dramatisation of the address are included.

The title must provide the meaning of the presentation -- what people will learn -- in one short sentence. TED Talks attention grabbers include: How to speak so that people will listen.

Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used. When you are writing to persuade people, it’s important to say why the reader ...