Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Citations: Levy, Sidney. 1985. Review of "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society" by Michael Schudson. American Journal of Sociology. (1)159-161.

Television advertising influenced advertisement liking more than magazines ... We use it to source case studies and best practice for the purposes of internal training, as well as for putting ...

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This paper is concerned with only one aspect of advertising – that being persuasion. I use a broad common-sense definition of persuasive advertising: it is the attempt to use primarily one-way ...