How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what ...

As marketing becomes more and more personalized ... that drive customers to make purchases. A buyer persona might be as simple as a chart with several bullet points or may take the form of ...

At the most basic level, marketing materials have a simple goal ... project teams can call upon carefully crafted personas. When beginning a project, a project leader should sit with her or ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a ...

This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer ...

You have to resort to potentially wrong perceptions based on inaccurate details and guesswork. Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on ...

How does a company do that? Smart companies take the time to develop a marketing persona for their ideal clients: a kind of composite picture of common characteristics of their ideal customers.

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers ...

But how effective are those really going to be? If only there was a way to target my needs and interests. Persona-based marketing aims to match marketing messages with those people most likely to ...