Responsible AI use isn’t about perfection—it’s about transparency, fairness, and trust. Learn how businesses can manage AI ...

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whether ... So I encourage you to ask yourself: "What ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Think about your day: how many hours do you ... track of marketing efforts and customer communications can become a chore, affecting efficiency across all functions. This is where AI agents ...

Many people think an AI tool like chatGPT or Gemini will ... “That doesn’t mean it’s going to give me what I would do or what another marketing consultant would do but it will give you ...

The internet is becoming flooded with AI-generated content, and one of the few places where humans can still go to talk with other humans has been Reddit.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the marketing industry. Book a trip in the future and agentic AI may do ...