It's not like the company had to reinvent the wheel on this one — its Persil laundry detergent has been around since 1907 and ranks as a top brand in many countries. It's Henkel's flagship ...

The world’s largest retailer has struck a deal to be the exclusive carrier of a new, premium-priced laundry-soap brand in the U.S. And it has stacked the brand, Persil, on store shelves right ...

Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet ...

HOUSTON — Persil laundry detergent dropped big bucks on a Super Bowl ad for the fourth year in a row. So, how does this German detergent stack up to an American favorite, Tide? We put both ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry ...