A hair process has been growing in popularity in East Asia and the Asian American community may be the answer to achieving a permanent beach-y wave: the digital perm. It differs from the ...

A hair process has been growing in popularity in East Asia and the Asian American community may be the answer to achieving a permanent beach-y wave: the digital perm. It differs from the ...

Today's perm types, however, are long-lasting and provide more subtle, natural-looking body and waves. The hair transformations we've seen on social media don't lie; the end result of a beach wave ...

Any sort of chemical treatment, including a body wave perm, will damage your hair to ... and it makes me look like I just got back from the beach even if I’ve been sitting in my apartment ...

There is an alternative to getting beachy waves without the perm: Go to the beach. Or, if you don’t have that luxury, get really good at doing it yourself, with superb products and hot tools.