If the jet required 7 million points, he should be able to buy them for $700,000—an absolute steal for a military-grade aircraft. John Leonard had big plans for his Pepsi plane. | Courtesy of ...

The docuseries craze is now so rampant—especially on streaming services, which must never stop feeding the insatiable subscriber-base beast—that it feels like it’s only a matter of time ...

In 1996, the soda juggernaut attempted to win the “Cola Wars” with a sweepstakes that “jokingly” included a plane as a prize ... a promotion dubbed “Pepsi Points,” which promised ...

So, 7 million Pepsi points or labels could be bought for for ... He wanted Pepsi to honour its part of the deal and give him the jet plane they had advertised. Pepsi refused, saying: “‘The ...

The subject of Pepsi, Where’s My Jet? is Pepsi’s 1996 attempt to win the “Cola Wars” against rival Coca-Cola via a promotion dubbed “Pepsi Points,” which promised customers the opportunity to use ...

However, Pepsi did not actually bring a Harrier ... could actually collect the required 7 million points and try to redeem them for a plane valued at more than $30 million. More from IndieWire ...

a Harrier fighter jet for 7 million Pepsi Points. Though executives assumed the military plane’s astronomical “price” was high enough to indicate a joke, Netflix’s four-part docuseries ...

Leonard, however, found a loophole in the Pepsi Points system — the points could ... difficulty and danger of piloting a fighter plane in a residential area, as opposed to taking public ...

In a bid to get jaded Gen Xers to choose it over Coca-Cola, Pepsi introduced the concept of Pepsi points, which could ... company to lease and rent out the plane for air shows, film shoots and ...