PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

PepsiCo has struck a $2bn deal to buy Poppi, becoming the latest big group seeking to capitalise on the booming market for ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Carlsberg Britvic has launched new Strawberries ‘N’ Cream and Cream Soda flavoured Pepsi designed to give retailers the chance to recruit younger shoppers ...

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before.

It also makes a wide range of snacks and packaged food products. It has a massive global ... not be as dominant a beverage company as Coca-Cola; Pepsi-Cola has dropped to third in the cola wars.

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...