With the rise of Performance Max, paid search ad copy in 2024 isn’t just about creativity but a way to unify messaging across channels. Lean into consistency.

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

At its core, paid search advertising — also known as pay-per-click (PPC) advertising — is a model that allows businesses to display ads on search engine results pages (SERPs) and pay only when ...

Paid search ads, such as Google Ads, appear at the top of search results pages as sponsored content. Whereas, paid social (including shopping ads), are typically placed within other content, ...

The basics of paid media haven’t changed (and won’t) Despite the introduction of machine learning and algorithmic campaigns, the fundamentals of achieving solid Google Ads results remain the same.

Scaling your search ads is a critical step for B2B performance marketers to grow online presence and achieve better ROI. Whether you opt for horizontal scaling to cast a wider net or vertical scaling ...

Discover why paid search is vital for travel brands. Experts share tips on using search ads to drive bookings and optimize strategies. Maximize summer success with industry insights.

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