The New York Post has reported that entertainment mogul Diddy has entered into an alliance with upscale DeLeón Tequila. According to the Post and other press reports, Diddy has formed a partnership ...

Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...