Part of the brand’s appeal is that it’s very transparent about the ingredient percentages in each product. Also, rather than packing each formulation with every active ingredient under the sun, The ...

It’s particularly effective in promoting cell turnover and boosting skin radiance. Customer reviews play a pivotal role in guiding skincare purchasing decisions. Overall, The Ordinary receives ...

The marketing stunt has been met with praise and criticism from people supporting the reasonably priced goods, and vegans ...

One brand known for affordable products that really work: The Ordinary, which offers all types of skin care for under $25. Until now, this beauty brand has been available on select sites (like ...

Luckily, in case you didn't know, editor-approved products from The Ordinary are available on Amazon, making it easy to score skincare gems for $20 and under while you tackle your other shopping—like ...

Sophie is a writer for InStyle, where she reports on noteworthy beauty products—including skin care, hair care, and makeup—and, occasionally, covers celebrity style trends. I’ve dabbled in ...

One skincare store is helping with more than just your beauty routine. The Ordinary, a skin care brand that touts its ...

This is The Ordinary's first leap into the body care market and it was a leap worth waiting for. The powerhouse ingredient in this serum, salicylic acid, chemically exfoliates the skin working to ...

However, The Ordinary's retinol serum mitigates these potential side effects thanks to squalane—a skin-softening, dryness-quelling lipid. In addition to preventing flaky skin, squalane imparts a ...