Chew said the marketing budget was 20 per cent of turnover in 2014, dropping to 10 per cent—a natural move as the company continues to grow. “For example, in China, where we have about 100 retail ...

Decathlon HK said the campaign is just a beginning of a long-term project. It is promoted via digital means, media partnerships, social media such as Instagram, Facebook and YouTube, digital out ...

Decathlon initially recognised a need for external support in 2016, to ensure that ‘value-for-money’ remained central to its pricing proposition as it scaled up, whilst maintaining profit margins. It ...

Decathlon has unveiled its Data Lab in Singapore to consolidate its efforts in the development of new digital services for Decathlon International as well as incubate data projects in ...

The firm adds in addition to online sales, this omnichannel pricing and marketing strategy also created a 90% boost for in-store revenues caused directly by Google Shopping. Decathlon’s global growth ...

Decathlon has launched an international campaign to promote its Buy Back service. Created by London-based agency AMV BBDO, the campaign highlights the initiative, allowing customers to return unwanted ...

Sporting goods retailer Decathlon has changed its name to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Interestingly, Nohltaced is Decathlon written backwards. It ...

Decathlon's latest results come after it revealed its new purpose, to ‘Move People Through the Wonders of Sport’ last month and ambitions to become a sports superpower.

An independent entity under the business, named Decathlon Pulse, will build and scale ideas to create standalone new businesses, invest in future-facing people and concepts, and acquire innovative ...