Chew said the marketing budget was 20 per cent of turnover in 2014, dropping to 10 per cent—a natural move as the company continues to grow. “For example, in China, where we have about 100 retail ...

Decathlon has tied up with Lazada Malaysia to accelerate its digital presence and support the next leg of its business growth. This is especially in making its sporting goods accessible to ...

In a conversation with MARKETING-INTERACTIVE ... digital out-of-home (DOOH), as well as Decathlon Hong Kong’s online and offline stores. "Through this campaign, we would like to re-introduce ...

The retailer, which is based in France and thought to be the largest sporting goods retailer in the world, has selected Omnia Retail, a Dutch pricing and online marketing automation software provider, ...

Decathlon initially recognised a need for external support in 2016, to ensure that ‘value-for-money’ remained central to its pricing proposition as it scaled up, whilst maintaining profit margins. It ...

Sporting goods retailer Decathlon has changed its name to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Interestingly, Nohltaced is Decathlon written backwards. It ...

Varun Bagai, Digital Marketing Head, Decathlon, said, "Affiliate marketing is one of the integral tools to increase brand awareness. Admitad India positioned well to increase our customer acquisition.

has been designated as the affiliate marketing company for Decathlon, a French sports retailer known for sportswear and sports equipment. Apart from taking care of the existing campaigns ...

An independent entity under the business, named Decathlon Pulse, will build and scale ideas to create standalone new businesses, invest in future-facing people and concepts, and acquire innovative ...

Sportswear retailer Decathlon is set to shift its media buying and planning account from PHD to MediaCom. The business, worth just over &£1m, will move to MediaCom in six months, when Decathlon’s ...