During its third Annual Summit, the European Interactive Digital Advertising Alliance (EDAA) unveiled its plans to increase transparency over online digital advertising and build greater consumer ...

and will be licensing the icon to participating companies to use in their ads on websites involved with Online Behavioral (or Interest-Based) advertising. The National Advertising Review Council is a ...

Trying to ward off regulators, the advertising industry has agreed on a standard icon a little “i” that it will add to most online ads that use demographics and behavioral data to tell ...

The online advertising industry faces an uncertain road ahead, both in terms of legislation and technology. The ecosystem is still adjusting to Google’s plan to scrap third-party cookies next year.

Amid ongoing controversy over online political advertising, the Digital Advertising Alliance (DAA) has unveiled an initiative to improve transparency in the space, including a PoliticalAd icon ...

As 2010 wrapped up, it became clear that users and legislators were getting serious about online privacy issues surrounding online advertising. While advertisers scramble to prepare for their next ...

Whether you're an online publisher or advertiser, the world of digital marketing can seem like a daunting Byzantine system of visitor paths, banner ads, and keyword-optimization jujitsu.