The vehicle in the ad in question didn't begin the trend that started years before by a "tippy" competitor, but was one of the more interesting selections in the bunch. Answer at the link.

The company says its old slogans were designed to convince buyers ... Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years.

Political parties the world over use slogans, icons ... claim to the same history and the same symbolic capital? A poster advertising a meet and greet with Jacob Zuma. Source: Instagram.