“It is gorgeous,” raved Mac of Nivea Soft’s qualities. “It‘s funny how [packaging] and marketing can kind of change your mind about something.” “This is the sh- -t,” she laude ...

The World Federation of Advertisers (WFA), a trade body, held its 2015 Global Marketer Week event in Marrakech, Morocco. And many of the presenters offered their own insight on the host country – ...