Nivea has pulled a deodorant ad that declared “White Is Purity” after people called the slogan racist and after some hijacked the ad’s online campaign with comments about white supremacy.

Nivea has withdrawn an ad that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

In the on-air personality’s post, she claimed that Nivea’s cost-effective, super-hydrating offering was nothing more than Crème de La Mer’s lotion packaged in different wrapping. “ ...

SKINCARE brand Nivea has been forced to pull one of its ads after a huge backlash online, where it was accused of racism. The ad for its “invisible” women’s deodorant was posted on the brand ...

Nivea is under fire for an ad featuring the phrase "white is purity" across an image of a woman wearing a white robe. The ad, which promoted the German skin-care company's Black & White Invisible ...

The advert was posted to the brand's Middle East audience, and has since been removed German skincare brand Nivea has apologised and removed an advert that was deemed discriminatory. The advert ...

See About archive blog posts. Nivea’s “Look like you give a damn” campaign: Does it contain a deliberately racist suggestion that black people aren’t civilized or an unintentional gaffe by ...