The last time Nike showed an ad during the Super Bowl was in 1998 ... Given the recent rise in popularity of women's sports, the company chose to highlight some of the top female athletes for ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

As one of the faces of women's basketball ... Wilson and Olympic sprinter Sha'Carri Richardson will also be in Nike's ad. The voice of the commercial will be rapper Doechii, who recently won ...

The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy. Nike's focus on women's sports aims to curb declining sales and drive innovation, analysts say. Nike aired its ...

The FIFA Women’s World Cup finally kicks ... in Australia and New Zealand. The work of Nike’s fabled agency Wieden+Kennedy Portland, the ad plays on a daughter and dad relationship, the ...

Jennifer Sey, CEO of XX-XY Athletics, a company supporting the protection of women's sports, slammed the ad as 'inauthentic and desperate.' 'I have zero doubt that @nike made that terrible ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike ...

Nike NKE-1.19%decrease ... the company is turning to the meteoric rise of women’s sports—particularly women’s basketball—to spark a comeback.

Regardless of the reason, the Nike Women's Marathon fulfills a dream for each of them. This inclusiveness strategy is important to Nike's success with women. Most Nike ads come across as only for ...