"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

As one of the faces of women's basketball ... Wilson and Olympic sprinter Sha'Carri Richardson will also be in Nike's ad. The voice of the commercial will be rapper Doechii, who recently won ...

The women’s advocacy group "Women Are Real" slammed ... Former NCAA swimmer and current conservative activist Riley Gaines slammed Nike's ad, while in the same breath promoted the startup ...

The last time Nike showed an ad during the Super Bowl was in 1998 ... Given the recent rise in popularity of women's sports, the company chose to highlight some of the top female athletes for ...

The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy. Nike's focus on women's sports aims to curb declining sales and drive innovation, analysts say. Nike aired its ...

Nike dropped the ad during Super Bowl 59 on Sunday between ... NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. “Women’s sport isn’t the future, it’s right ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Jennifer Sey, CEO of XX-XY Athletics, a company supporting the protection of women's sports, slammed the ad as 'inauthentic and desperate.' 'I have zero doubt that @nike made that terrible ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.