The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

And it's not just one group. As Boris stops and smells the exact same street corner he did just hours ago to decide if it's ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

This week, fans noticed that Trae Young’s sneakers were blurred in a video... could this be hinting at something?

NKE's China revenue plunged 17% in Q3, but long-term bets on local innovation and marketing aim to restore momentum.

Commerce minister Piyush Goyal pushes ambitious 'Make in India' drive by tightening quality checks on imported goods. Many ...