Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe ...

Buick is in the midst of several big changes, from a transition to all-electric powertrains, to new vehicle styling, to a totally new brand identity. Part of the brand overhaul is a new logo ...

Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the ...

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

Let’s start with the new Buick logo. The last time the Buick logo received a major redesign was more than 30 years ago in 1990, with this latest logo marked as a significant change for the brand ...

"Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." See All 4 Photos Sharon Gauci, executive director, Global Buick and GMC ...

Think of famous American brands that have disappointed in recent years and Buick will likely ... the brand into something new. The start of any good relaunch is a new logo, and it seems that's ...

General Motors has filed a request to the United States Patent and Trademark Office on 16 March 2022 to trademark a new Buick logo. It's not a huge change from the current one but represents the ...

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

It's Buick's first vehicle in North America to adopt the its new tri-shield logo, as well as wear the new face of Buick through its front-end styling. It will also be the brand's first vehicle to ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...