Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

General Motors has filed a request to the United States Patent and Trademark Office on 16 March 2022 to trademark a new Buick logo. It's not a huge change from the current one but represents the ...

"Buick's new logo, use of the Electra naming series and a new design look for our future products will transform the brand." See All 4 Photos Sharon Gauci, executive director, Global Buick and GMC ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

Buick is committing to move to fully electric vehicles for its lineup by the end of the decade. Along with that, the automaker is planning a complete brand transformation and a new identity.

General Motors has filed to trademark a new Buick logo with the United States Patent and Trademark Office, as was originally reported by CarBuzz. Unlike Buick's current logo, the three shields in ...

The circle that surrounds the shields was also removed, something that has been a part of Buick’s design language since 1959. Reuss said, though, that the new logo will serve the brand well as ...

It's Buick's first vehicle in North America to adopt the its new tri-shield logo, as well as wear the new face of Buick through its front-end styling. It will also be the brand's first vehicle to ...

The new Encore also introduces Buick’s new corporate design language, and becomes the first vehicle to wear Buick’s updated logo. On top of all that, the 2024 Encore GX will get a top-of-the ...