The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Shares of Netflix soared 13% to an all-time high on Wednesday after the streaming giant's big bet on sports helped add a ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per ...

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis offers an in-depth look at the tactics used by the streaming platform to ...

T-Mobile is reportedly absorbing the impact of the latest Netflix price hike but not for users on the ad-free plans.

Our source says that means both specific marketing in theaters and Netflix-directed marketing building up to the release date. The two sides have even agreed upon quantifying that marketing spend ...

As far as we can tell, Netflix now has only a single big move in its marketing arsenal: Releasing something with relatively little pomp and circumstance, letting it apparently fall completely out ...

Greta Gerwig’s “Narnia” reboot will play exclusively on 1,000 IMAX screens across 90 countries before debuting on Netflix ...

Netflix's underestimated growth potential and streaming dominance set the stage for surpassing expectations with strong Q3 ...