The affordable makeup brand has given its fan favorite Power Grip Primer a major upgrade and fans are beyond excited. The ...

E.l.f’s Power Grip Primer + 4% Niacinamide provides ... sticky to grip the makeup and keep it in place.” NYX’s Bare With Me primer is all about hydration. One Amazon reviewer with ...

After shuffling through several different primers over the years, I finally found one that goes above and beyond: the NYX Professional Makeup Marshmellow Soothing Primer. It smells just like a ...

The number-one selling primer in America ... try this formula from NYX. La'Pearl loves that it "keeps the skin dewy" as it locks in makeup. The rosy tint, velvet-like texture, and skincare ...

You can’t talk about drugstore beauty brands without singing the praises of NYX ... Primer under my foundation, my base makeup lasts hours longer than usual. It seriously helps grip my makeup ...

If you make a purchase via links on this page we will earn commission – learn more When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it ...

NYX's Studio Perfect primer fills in flaws ... You could say that this primer has a power grip on TikTok — the app's users love how its sticky formula makes makeup last hours longer.

lips. face. fandom." campaign that speaks directly to sports fanatics — and fans of its best-selling Power Grip Primer. In a hilarious video, King stars alongside Emily in Paris actor Lucien ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. Everyone's clicking on ...

That’s why a good primer is a must. To kick off your beauty routine, e.l.f. Cosmetics wants you to use its Power Grip Primer. The No. 1-selling beauty product is a gel-based face primer that is ...

The biggest difference is the price. A bottle of Milk Makeup Hydro Grip Primer is $38, while e.l.f. Power Grip Primer is $10. (Even the mini size of Milk’s is much more expensive than a regular ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...