There's only one thing that keeps my foundation, blush, and the rest of my makeup in place — the viral e.l.f. Power Grip Primer. It's the perfect dupe to the equally popular Milk Makeup Hydro ...

E.l.f’s Power Grip Primer + 4% Niacinamide provides ... sticky to grip the makeup and keep it in place.” NYX’s Bare With Me primer is all about hydration. One Amazon reviewer with ...

Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the same gripping and long-lasting power but with mattifying properties. Ahead, discover everything you ...

You can’t talk about drugstore beauty brands without singing the praises of NYX ... Primer under my foundation, my base makeup lasts hours longer than usual. It seriously helps grip my makeup ...

Hailed the 'the same as Milk Hydrogrip, if not better!', the number one bestselling e.l.f. Power Grip Primer will keep your makeup looking fresh all day - and it costs a fraction of the price of ...

lips. face. fandom." campaign that speaks directly to sports fanatics — and fans of its best-selling Power Grip Primer. In a hilarious video, King stars alongside Emily in Paris actor Lucien ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. Everyone's clicking on ...