By Alex Weprin Media & Business Writer ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. “The campaign ...

John Tesh is complicating negotiations with NBC to bring back his famous theme song “Roundball Rock” when the NBA’s new media ... ESPN and ABC. The deals will bring the league about $76 ...

This year, ESPN elected to revitalize its classic college football theme song from the late 1990s and early 2000s, ushering ...