A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

The real power of omnichannel advertising has been revealed in a recent study conducted by The Trade Desk, in partnership ...

Comcast Business today announced the launch of a new multichannel brand campaign, titled “Powering the Engine of Modern ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now ...

Marco Ricci speaks to industry experts to find out. ‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with ...

This emphasises the importance of brands and retailers adopting a multichannel approach to food and grocery advertising. Print and digital advertising should be used together, with the research ...