The average person bounces between five different forms of media throughout an average day. Picazo explains to Mumbrella that ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

A new study finds that when high-end retailers open "off-price" stores, which sell less expensive merchandise, it reduces ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a ...

Even with these in place, there can still be a considerable gap between the reality and promise of good multichannel implementation. The following guidelines have been compiled to help close that gap.

Retailers interested in increasing customer engagement and revenue must identify the distinction between omnichannel and multichannel retailing. This is crucial in order to meet customers’ ...